SPECIAL REPORT - AN EMERGING DILEMMA(4)	Page 1 | 2 | 3 | 4

While the appearance and smell of a teacake can be deceptive, the taste will validate a teacake’s true origins. This brew, made from a 2004 teacake pressed with inferior green tea leaves begins to reveal noticeable decline that is brought to the fore by rotten sour and bitter notes.

REFLECTION

The impact of this emerging dilemma could be monstrous, causing much uncertainty and a swing in Puerh prices that would be unprecedented. Much will depend on the scale of this pending calamity which currently behaves like a ticking time bomb. It will be intriguing to monitor how much of this precious commodity remains after eliminating stocks damaged from devious practice born out of greed and corruption. The industry will need to rebuild trust and regain consumer confidence by implementing better quality control and transparancy in their production line. Lax regulations combined with misleading information often seen on product labels is putting a tarnish on a wonderful national commodity that has for over a thousand years been enjoyed and beneficial to millions of lives. With growing domestic demands within China and the potential expansion into international markets the future of Puerh tea looks bright but this will only remain as long as there is both trust and value in the product.

The information provided herewith by Puerh Cha is intended to be only used as education. We do not provide such information as a solicitation or a recommendation for investment. All information gathered are opinions voiced in informal discussions with tea merchants and those involved in the industry. Viewers should exercise discretion.